100% pure

100% PURE: 5 sheet face masks Review

During last advent time, the company 100% PURE promoted their products with a limited offer that I couldn’t miss. I ordered several products (several times) not only for me but also as Christmas presents. Among these I bought a set of facial sheet masks, attracted from the natural ingredients that they contained.

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1. The brand

100% PURE is a cosmetic brand founded in the USA but selling products all over the world. 100% PURE aims to sell natural/organic products using only natural ingredients or substances that have undergone chemical changes as a result of biological processes (i.e. fermentation).

2. The products

I ordered the facial mask set via their German website. I found it very well structured with categories and subcategories that help the consumers to easily find what they are looking for.

100% PURE offers a wide range of masks categorised in Natural Hydrogel Masks, Sheet Masks, and Eyes Masks. The prices for each mask are between 6-8€ (6-7$; 5-7£) depending on the kind of mask. The chosen set was the “Sheet Mask Set (5er)” which I paid 15€ instead of 30€. It was an incredible offer, wasn’t it?

Out of curiosity and to give you a complete overview about these masks, I bought the set twice. I thought that it could be useful to test personally all the masks and give one of them to my sisters or friends to collect also their feedback.

The set contained five masks – Collagen BoostAnti-AcneDeep HydrationWrinkle SmoothDoes It All  that aim to address aging, acne, and skin brightening. 

2.1 The box

When we order items online, we have not so many expectations. We already know that we will receive a pretty anonymous box with our article inside and a lot of wrapping paper. When my package from 100% PURE arrived, I didn’t expect anything special. Actually, I was positively surprised by the speed with which the order was delivered, after only 2 days from the online purchase.  The package with the sheet mask set was wrapped in a pink bow and there was also a cute thank you card. 

sheet mask set 100%pure

I pay always a lot of attention to the details. I believe that they are important also to understand how companies consider their customers. My surprise didn’t stop there because after unwrapping the bow, the face masks looked like this:

sheet masks packaging

They were wrapped in this elegant way and well..nice! Absolutely nice!

2.2 The Masks

As I wrote before, the set contained five masks – Collagen Boost- Anti-Acne – Deep Hydration- Wrinkle Smooth- Does It All. The steps I followed to apply the masks are the following. After cleaning my skin, I placed the mask on it. I left it on for 20 minutes, as the procedure recommended. Then, after removing it, I didn’t wash up my face but I used the excess of serum on my neck and décolleté.

2.2.1 Collagen Boost

The formula of this mask aims to stimulate the production of collagen and elastin that tends to diminish with time.

collagen boost

Reading quickly the ingredients is evident that this mask contains only natural ingredients. Aloe Barbadensis (Aloe) Leaf Juice, also known as Aloe Vera, has a lot of benefits for our skin. Among all, it’s an antioxidant, antibacterial and it’s suitable for all skin types. In addition, this mask contains ginseng, retinol, and vitamin C to improve the skin tone. 

After using this mask I fell in love with it! I felt my skin so plump and moisturised. If you also would like to try it, you can find it here from the US otherwise here from the EU.

2.2.2 Deep Hydration

This mask is the best option for dry skins. Its formulation aims to moisturise and smooth the skin.

deep hydration

As for Collagen Boost Mask, Deep Hydration also contains Aloe vera juice and hyaluronic acid that help the skin against signs of aging. Cucumber extract is an exceptional source of nutrients, such as Vitamin C and minerals, that perform an antioxidant action. Beta-Glucan – a polysaccharide sugar – is a skin-soothing agent ideal for sensitive skin. Ceramide 3 – lipids (fats) – improve skin’s texture and controls the loss of water. Read more here

I used this mask during the Christmas holidays. In winter we all know how the skin tends to get dry and sensitive. After using this mask, my skin was immediately hydrated and soft.

Definitely amazing! If you want to try it, you can find it here (from the US), and here from the EU.

2.2.3 Anti Acne

The anti-acne mask has been designed to improve this annoying imperfection. Although I do not normally suffer from this problem, my face becomes a minefield once per month needing treatment to purify it.

anti acne

The mask contains Salicylic Acid that unclogs the pores penetrating deeply into the skin. It is great to get rid of pimples and blackheads performing also an exfoliating action. The presence of Tea Tree Oil plays an important anti-inflammatory and antimicrobial role. I have to admit that its fragrance is not my favorite, but I consider the mask effective so I can also overcome it.

After using it, my feedback is absolutely positive! I recommend it! If you are from the US and you are curious to try it, you can find it here. From Europe click here.

2.2.4 Wrinkle Smooth

This mask is a good option to fill and minimize our annoying wrinkles. Unless you are 20 years old, we all observe, day by day, fine lines around the lips or at the outer corner of our eyes.


Reading the ingredients, I recognise Sodium Hyaluronate (Hyaluronic Acid)Ubiquinone (CoQ10), and Vitamin A (Retinol) as the best allies against wrinkles. Vitamin C (Ascorbic Acid) helps against the free radicals that are considered one of the causes of aging. This mask contains all the ingredients for the right anti-age treatment. I also gave this mask as a gift to my mum who has immediately liked it and bought the other 5, just in case. You can find it here if you are in the US, otherwise here if you are in Europe.

2.2.5 Does it all

The name of this mask says everything. Not by chance, I decided to write about it in the end. It’s because this is the mask to use if you are looking for a synergic action. If you want the effect of all the other masks together in only 20 minutes, you should try it. If you are in the US you can find it here otherwise if you are in Europe you can look here.


Most of the ingredients are also used in previous masks, such as retinol, ascorbic acid, and aloe juice. However, this sheet mask contains other ingredients that can give benefits to our skin. As an example, Licorice Root extract is great for sensitive skins but also to reduce dark circles.  The oils of pomegranate and carrot seed help to moisturise the skin by improving its tone.

After using it, I was so enthusiastic! My skin was so bright and soft, definitely a great product!

3. Tips

I know that I wrote really a lot in this post but I want to add some tips that are valid for all of them.

  1. Before applying the mask store it in the fridge. The cold effect on the skin will give more benefits.
  2. Even though these masks have been designed for only one use I honestly used each of them twice. The adsorbed serum on each sheet mask is really a lot and after the first application, I decided to put the sheet in its original packaging and stored it in the fridge. I then applied it again after 3-4 days.
  3. I would also recommend applying the leftover serum that is in the plastic pack. You can use it on your neck or hands. Don’t waste any drop of it!

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